Navigating the world of online motorcycle selling can be daunting, but it doesn't have to be. A well-crafted KIJIJI listing can make all the difference, ensuring that your motorcycle sells quickly and for a price you're happy with. Here, we offer a step-by-step guide on how to post a compelling motorcycle listing on KIJIJI. Note that while this is a motorcycle centric post, this can be applied to other motorsports and powersports listings as well.
How to Post an Ad on KIJIJI
Whether you're using a desktop or the web app, posting an ad on KIJIJI is a straightforward process. Here are the steps for both desktop as well as the web app:
On the desktop, start by clicking on the "Post Ad" button at the top of the website. Enter the title of your ad and select a category that best fits your motorcycle listing. You may also choose additional features with the Visibility Package for better exposure. Once you've filled in the required fields, selected the best photos, and added your location details, hit "Post Your Ad".
Using the web app? The process is similar. Select the camera icon, pick your category, and fill in the required fields. After adding photos and providing your location and contact details, click "Publish" and wait for the responses to roll in.
Writing a Great Title
The title is your first chance to grab a potential buyer's attention. Be sure to include the year, make, and model of your motorcycle. Highlight notable features such as low mileage or recent upgrades. Make full use of the character count to provide as much information as possible.
Pro Tip: Use dashes to separate info and make it clean and clear.
Writing Your Description
First, and foremost, congratulations on your new job! When you decided to list your ride yourself, you have taken on the role of a motorcycle salesperson. It is important to always remember that, and if that gig is not for you (as it isn't for everyone), it may be a better option to consider motorcycle consignment at a local dealership.
As a salesperson, you'll want to maintain an upbeat and friendly tone throughout discussions. Avoid phrases that may discourage potential buyers, such as "firm on price," "don't ask if it's still available," or "no lowballers." Remember, the way you present yourself to potential buyers is crucial as they are going to be making presumptions about how well you took care of your ride by your demeanor.
Begin your description by identifying the motorcycle clearly - its year, make, and model. This helps the buyer know exactly what you're offering right from the start.
Next, highlight the key features of the motorcycle. If there are numerous features, focus on the main ones that buyers would find most valuable. If you've made improvements or are including extra motorcycle accessories in the sale, make sure to list them. Phrases like "and much more" can pique a buyer's curiosity without overwhelming them with information.
Lastly, include your contact information and let potential buyers know the best way to reach you. Encourage them to get in touch if they have any questions or if they'd like to see the motorcycle in person. Don't ever try to push a potential sale away as it may be the only chance you get.
Pro Tip: Use the "Shift + Enter" function to create a new line when listing features or upgrades. This will break down the information into manageable chunks, making it easier for the buyer to digest.
Pricing Your Motorcycle
Pricing your motorcycle correctly is crucial. Consider setting your price slightly higher than your target to allow for negotiation. Research trade-in values and compare similar listings to ensure you're within a reasonable range. Remember, while your upgrades and custom work may add value, they are likely not as valuable to the buyer as they are to you.
Pro Tip: Find a local motorcycle dealer and see if they can give you an online trade offer. Consider this your "wholesale value" estimate and use it as the floor when pricing your ride.
Steering Clear of Common Mistakes
In the world of online motorcycle selling, it's important to avoid certain common mistakes that could deter potential buyers. Here are some key missteps to steer clear of when creating your KIJIJI motorcycle listing:
- Negative Tone: Your attitude significantly influences how potential buyers perceive your listing. A negative or hostile tone can discourage interested parties from even reaching out to you. Instead, aim to project positivity and openness throughout your listing.
- Inflexible Pricing: While you certainly want a fair price for your motorcycle, stating a "firm" price can deter potential buyers looking for a deal. Price your motorcycle slightly higher than your expected selling price to allow room for negotiation. This tactic can make the buyer feel they're getting a good deal, increasing the likelihood of a sale.
- Bad Titles: Your title is the first thing potential buyers see. Avoid generic phrases like "Bike for sale" or "Selling my Harley." Instead, include details such as the year, make, and model, along with any standout features. Additionally, ensure your title is free of spelling and grammar errors, which can undermine your credibility.
- Short Descriptions: A short, vague description can leave potential buyers with more questions than answers. Provide a comprehensive overview of your motorcycle, including its make, model, year, key features, upgrades, service history, and any other relevant information. This will help buyers understand exactly what they're getting, making them more likely to reach out.
- Inadequate or Low-Quality Photos: Buyers want to see exactly what they're considering purchasing. Include multiple high-quality photos showing your motorcycle from various angles. Close-ups of any damage or special features can also be helpful. Remember, your photos can make or break your listing.
- Concealing Flaws or Damages: Honesty is paramount when selling online. Trying to hide flaws or damages will only waste your time and the buyer's, potentially leading to uncomfortable situations when the buyer comes to view the motorcycle in person. If there are any issues, disclose them upfront and adjust your pricing accordingly. In some regions, it may even be illegal to knowingly hide issues. If necessary, consider having the motorcycle serviced by a local motorcycle repair shop before listing it.
- Not Disclosing Liens: If your ride has a lien on it, it is required by law to disclose it. You should always discuss with the buyer as to how it will be paid out or the terms if you are going to look into transferring the lien. Make sure you understand what options you have with the motorcycle loan provider prior to listing your ride.
- Not Responding to Messages: If you're lucky enough to receive a message, be sure to get back to it as soon as humanly possible. Your ride isn't so special that the buyer won't be shopping around. Get in touch and make the sale!
Putting some thought and effort into your KIJIJI motorcycle listing can significantly enhance its appeal. Be clear, concise, and honest in your descriptions, consider the buyer's perspective when pricing, and ensure your ad is visually appealing with high-quality photographs.
Additionally, consider offering financing options through a dealer broker. Businesses such as our partners at Revival Powersports provide used motorcycle financing, offering a hassle-free experience for buyers and zero costs to the seller. Remember, the key to a successful sale is making the process as smooth and appealing as possible for the prospective buyer. Good luck with your sale!